His attention to detail and gift for understanding the art and commerce is unquestionable.

The work has to carry the creative idea, serve the brand and make the room feel effortless, even when the process is anything but.

His ability to visualise and enhance a brief is something that I have rarely seen.

A clear read of the brief, the team and the image before the shutter is pressed.

He manages to always be 10 steps ahead of me in my thoughts and in my vision.

The value is in anticipating what the work needs before anyone has had to ask for it.

I always know I am going to get the results we want when working with him.

Reliable under pressure, with the pace and control to make the day succeed.

Alex brings a very unique dynamic energy to set.

Energy, direction and momentum, without losing the detail of the final image.

Not only to capture the images itself, but to help direct and pull the team together.

A quiet fixer in the room: reading what is needed, pulling the team into shape and making the work land.

Alex is a Swiss-Army knife of a photographer, he truly has it all.

Image, direction, pace, people and pressure, brought together without fuss.

Alex is the master of adaptation and can overcome anything.

Whatever changes on the day, the work still has to succeed.